Meta Ads That Actually Book Clients . Built for Small Business.
Strategy-first Facebook & Instagram advertising for female founders who are done boosting posts and ready to turn every dollar of ad spend into booked calls, qualified leads, and real revenue.
✓ 5+ years running Meta Ads
✓ Certified by RealFun Marketing
✓ $20K+/mo budgets managed
When Your Business Scale, We All Win.
2,000 +
Monthly leads generated for a single service brand through forms + messages.
Meta Ads shouldn't feel like gambling with your hard-earned budget. Built right, they become the most reliable client-getting system in your business.
$4–$6
Cost per lead after creative & audience optimization.
$20K
Monthly ad spend managed across multi-location brands.
5+ yrs
Running profitable Meta Ads for founders, restaurants & service brands.
MEET YOUR META ADS STRATEGIST
Latina in New York, obsessed with helping founders turn ads spend into real revenue.
Hi, I'm Gaby, a Meta Ads strategist, certified by RealFun Marketing, with 5+ years running profitable Facebook & Instagram campaigns for service brands, local businesses, and female founders.
I've managed $20K+/month in ad spend, generated 2,000+ leads/month for a single brand, and brought CPLs down to $4–$6. But what I really care about? Helping you — a fellow Small Business— build a system you trust, so you stop guessing and start scaling.
I don't do boosted posts. I don't do "spray and pray." I build clear, strategic ad systems with copy, creative direction, and ongoing optimization so your marketing actually works for your business.
WHO IS THIS FOR
Built for Small Business who are ready to scale smart.
You've built something real. Now it's time to get it in front of the right eyes — consistently and profitably.
Local Service Businesses
Studios, med spas, salons, restaurants — you need qualified local leads and bookings coming in on autopilot, not likes on a post.
Service Providers & Coaches
You're booking clients through referrals and DMs, but ready for a predictable system that fills your calendar every month without extra hustle.
Service Providers & Coaches
You've got the content, the audience, and the offer. Now you need paid traffic that actually converts — launches, digital products, communities.
Sound familiar?
If any of this feels painfully familiar…
What's Included
Everything your ads need to actually perform.
No boilerplate. No set-it-and-forget-it. Every campaign I run is custom-built for your offer, audience, and goals.
Audience Strategy & AI Signals
Manual interest stacking is dead. We define your ICP, build clean custom audiences from your real data, and set strategic exclusions so Meta's AI knows exactly who to find — and who to skip.
Campaign Creation & Setup
Meta Business Manager, Pixel, Conversions API, events, custom forms — all configured properly so your data is clean and your campaigns scale.
Creative Strategy & Ad Copy
Hooks, angles, and ad copy written to stop the scroll and convert. I direct creative so your visuals and message work together, not against each other.
A/B Testing & Optimization
Constant iteration on audiences, creatives, and offers. We test systematically so we always know what's driving results — and what to scale.
Monthly Strategy Calls
We meet every month to review what's working, plan what's next, and align on business goals. You always know where your budget is going.
Clear Monthly Reports
No fluff, no vanity metrics. You get reports that tell you exactly what's working, what's not, and what we're changing — in plain English.
Real work, real results
Real numbers. Real clients.
Here's what's possible when Meta Ads are run with strategy instead of guesswork.
Modular Design — Casitas & Efficiencies
Built a scalable high-volume lead generation system using Meta lead forms and messaging campaigns, with smart audience signals and ongoing creative testing to drive down cost per lead.
Focus: high-volume, high-quality lead gen with filtering built in.
Dallas BBQ — Event Campaigns
Managed $20K/month in ad spend across multiple restaurant locations, running segmented event campaigns with custom lead forms per location to drive high-intent event bookings.
Focus: quality-first event lead gen with smart multi-location budget allocation.