Meta Ads That Actually Book Clients . Built for Small Business.
Strategy-first Facebook & Instagram advertising for female founders who are done boosting posts and ready to turn every dollar of ad spend into booked calls, qualified leads, and real revenue.
✓ 5+ years running Meta Ads
✓ Certified by RealFun Marketing
✓ $20K+/mo budgets managed
When Your Business Scale, We All Win.
Meta Ads shouldn't feel like gambling with your hard-earned budget. Built right, they become the most reliable client-getting system in your business.
2,000 +
Monthly leads generated for a single service brand through forms + messages.
$4–$6
Cost per lead after creative & audience optimization.
$20K
Monthly ad spend managed across multi-location brands.
5+ yrs
Running profitable Meta Ads for founders, restaurants & service brands.
MEET YOUR META ADS STRATEGIST
Latina in New York, obsessed with helping founders turn ads spend into real revenue.
Hi, I'm Gaby, a Meta Ads strategist, certified by RealFun Marketing, with 5+ years running profitable Facebook & Instagram campaigns for service brands, local businesses, and female founders.
I've managed $20K+/month in ad spend, generated 2,000+ leads/month for a single brand, and brought CPLs down to $4–$6. But what I really care about? Helping you — a fellow Small Business— build a system you trust, so you stop guessing and start scaling.
I don't do boosted posts. I don't do "spray and pray." I build clear, strategic ad systems with copy, creative direction, and ongoing optimization so your marketing actually works for your business.
WHO IS THIS FOR
Built for Small Business who are ready to scale smart.
You've built something real. Now it's time to get it in front of the right eyes — consistently and profitably.
Local Service Businesses
Studios, med spas, salons, restaurants — you need qualified local leads and bookings coming in on autopilot, not likes on a post.
Service Providers & Coaches
You're booking clients through referrals and DMs, but ready for a predictable system that fills your calendar every month without extra hustle.
Service Providers & Coaches
You've got the content, the audience, and the offer. Now you need paid traffic that actually converts — launches, digital products, communities.
SOUND FAMILIAR?
If any of this feels painfully
familiar…
WHAT’S INCLUDED
Everything your ads need to actually perform.
No boilerplate. No set-it-and-forget-it. Every campaign I run is custom-built for your offer, audience, and goals.
Audience Strategy & AI Signals
Manual interest stacking is dead. We define your ICP, build clean custom audiences from your real data, and set strategic exclusions so Meta's AI knows exactly who to find — and who to skip.
Campaign Creation & Setup
Meta Business Manager, Pixel, Conversions API, events, custom forms — all configured properly so your data is clean and your campaigns scale.
Creative Strategy & Ad Copy
Hooks, angles, and ad copy written to stop the scroll and convert. I direct creative so your visuals and message work together, not against each other.
A/B Testing & Optimization
Constant iteration on audiences, creatives, and offers. We test systematically so we always know what's driving results — and what to scale.
Monthly Strategy Calls
We meet every month to review what's working, plan what's next, and align on business goals. You always know where your budget is going.
Clear Monthly Reports
No fluff, no vanity metrics. You get reports that tell you exactly what's working, what's not, and what we're changing — in plain English.
REAL WORK, REAL RESULTS
Real numbers. Real clients.
Here's what's possible when Meta Ads are run with strategy instead of guesswork.
Modular Design — Casitas & Efficiencies
Built a scalable high-volume lead generation system using Meta lead forms and messaging campaigns, with smart audience signals and ongoing creative testing to drive down cost per lead.
Focus: high-volume, high-quality lead gen with filtering built in.
Dallas BBQ — Event Campaigns
Managed $20K/month in ad spend across multiple restaurant locations, running segmented event campaigns with custom lead forms per location to drive high-intent event bookings.
Focus: quality-first event lead gen with smart multi-location budget allocation.
HOW WE WORK TOGETHER
Here's exactly what our first 90 days look like.
The 3-month minimum isn't arbitrary. It's what it takes to build, test, and actually prove what works for your brand.
Strategy Call
We map your offer, audience, goals, and what "winning" looks like for you.
Setup & Audit
I audit your Business Manager, Pixel, and events. Fix what's broken. Build what's missing.
Launch
Campaigns, audiences, copy, creative direction — all live within 2 weeks of kickoff.
Optimize
Weekly monitoring, A/B tests, creative refreshes. We kill losers, scale winners.
Report & Plan
Monthly reports + strategy call. Clear numbers, clear next steps, no guessing.
WHY WORK WITH ME
Why Small Business choose BGR.
There are a lot of Meta Ads freelancers out there. Here's what's different when you work with me.
- ✓ Strategy before execution. We don't launch until we know exactly what we're building toward and why.
- ✓ Clear, consistent systems — not last-minute guesswork. Every ad, every test, every report follows a system.
- ✓ Performance-focused content + paid media. Your ad copy and creative are built to convert, not just look pretty.
- ✓ Long-term partnership mindset. I'm not here for a quick project. I'm here to grow with your brand.
- ✓ Bilingual & bicultural. Fluent in English and Spanish — campaigns that speak to both markets authentically.
INVESTMENT
One simple package. Built to scale.
Transparent pricing, no hidden fees, and a 3-month minimum so we actually have time to prove what works.
Meta Ads Setup & Optimization
Management fee — paid to BGR. Ad spend is separate and paid directly to Meta.
- Minimum commitment3 months
- Minimum monthly ad spend$1,000 / month
- Strategy callsMonthly
- ReportingMonthly
- Creative direction & ad copyIncluded
CLIENT LOVE
Don't just take my word for it.
The best team! I love their work — very professional, very patient, and they truly know what they're doing with my ads and social media.
They've managed my social media for 4 years and my business has been growing because of the way they handle my Instagram page. I recommend them 100%.
Jessika Sigaran
Long-term BGR client
Working with By Gaby Rod on our Meta Ads has been a game changer for our business. From the beginning, their team showed a clear understanding of how to structure campaigns not just for reach, but for real results.
They consistently optimized our ads to generate high-quality leads while keeping costs efficient and performance stable across different campaigns.
What stands out the most is their strategic approach. They don't just run ads — they analyze, adjust, and continuously improve based on data. Their ability to test creatives, refine targeting, and adapt quickly has helped us scale our lead generation in a way that feels controlled and sustainable.
Communication has also been excellent. We always feel informed about what's happening, what's working, and what the next steps are.
If you're looking for a team that truly understands Meta Ads and focuses on results, BGR is the right choice.
Alisado New York
Small Business
GOOD QUESTIONS
Before we hop on a call…
How long until my ads go live?
Typically within 2 weeks of our kickoff call. That timeline covers auditing your Business Manager, setting up tracking (Pixel, CAPI, events), researching audiences, and building out your initial campaigns, copy, and creative direction.
Do I need to already have a Facebook / Instagram ad account?
Nope — if you don't have one, I'll guide you through creating your Meta Business Manager and ad account properly from day one. If you do have one, I'll audit it and fix anything that's misconfigured.
What's the minimum ad budget I need to see results?
I require a $1,000/month minimum in ad spend. That's the floor for Meta's algorithm to gather enough data to optimize your campaigns. Most clients scale beyond that as we find what's working.
Why a 3-month minimum commitment?
Honestly? Meta Ads don't work in a week. Month one is usually about learning and gathering data. Month two we optimize based on what we've learned. Month three is where we start seeing compounding results. Anything shorter is a disservice to both of us.
Do you create the ad creative (photos / videos)?
I handle creative strategy and ad copy, and I direct what your visuals need to do and say to convert. For video and photo production, you either provide raw assets (UGC, brand photos, reels) or we can scope in add-on production — we'll talk through options on our call.
Can I cancel after the 3 months?
Absolutely. After your initial 3-month commitment, we move to month-to-month. Most clients stay on — but you're never locked in long-term beyond the original term.
I'm not a Small Business — can I still work with you?
Absolutly! — I'd love to chat and hear more about you.
Ready to turn Ad spend into booked clients?
Book a free 30-minute strategy call. We'll talk about your offer, your goals, and whether we're the right fit to work together.
Book Your Call Now →♥ Exclusive rate for women-owned small businesses ♥